The Return of the Artisan: Why Gen Z Is Rediscovering the Value of Handcrafted Creations

In recent years, as the digital world invades every aspect of our lives, a generation seemingly “born with a smartphone in hand” is turning its back on mass production to embrace an unexpected trend: traditional craftsmanship . Yes, you read that right. Gen Z (those born between 1997 and 2012) is rediscovering the allure of handmade things, and we at Pelle Nuda Milano couldn’t be more excited. After all, if there’s one thing we know well, it’s genuine leather bags expertly crafted in Le Marche , the beating heart of Italian craftsmanship.

Why Gen Z Loves Crafts? 3 Reasons (and Some Facts)

1. Sustainability: “No thanks to fast fashion!”

Gen Z is the first generation to grow up in a world where climate change is a daily topic. According to a 2023 Deloitte report , 60% of young people between the ages of 18 and 25 prefer to buy from ethical and sustainable brands. That's why our bags, created with vegetable-tanned leather and zero waste, resonate with their values. No more disposable bags: quality that lasts over time is the new luxury.

2. Uniqueness: “I want a piece that speaks about me”

In the age of social media, where everything seems the same, Gen Z seeks objects that tell a story. Our bags, hand-shaped by artisans from Le Marche with decades of experience, are one -of-a-kind . Every scratch, every nuance of the leather is a sign of authenticity. As one young customer would say: “I don’t want a bag that everyone has: I want the one that no one has.”

3. Tradition vs Technology: The Allure of “Carefully Crafted”

It may surprise you, but Gen Z is fascinated by manual processes. The same enthusiasm that drives them to collect vinyl or experiment with sourdough pushes them to look for products made by people, not robots . That's why in our laboratory at Corso di Porta Romana 128 in Milan, each bag is a tribute to Italian art: no assembly line, just expert hands and passion .

Pelle Nuda Milano: Where Tradition Meets Gen Z

At Pelle Nuda we have made craftsmanship our flag. Each bag is born from a 100% made in Marche process, a region famous for leather processing for centuries.

Why This Revival Is Not a Passing Fad

Gen Z isn't just following a trend: it's rewriting the rules of consumption . According to a McKinsey study, 70% of young people are willing to pay more for ethical and long-lasting products. That's why craftsmanship isn't nostalgia, but radical innovation .

Come and touch the difference with your own hands

If you too are ready to say goodbye to fast fashion and discover the value of a carefully crafted object, we await you in our Milan store or on our website. Here, every bag is a promise: that of a more sustainable, more authentic and (why not?) cooler future.

Pelle Nuda Milano – Where real leather meets real style.